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definition of planning

Coca-Cola is a global business.

  • Eurasia & Africa: 14% Constant-currency operating income growth

  • Europe: 0% Constant-currency operating income growth

  • Latin America: 2% Constant-currency operating income growth

  • North America: 1% Constant-currency operating income growth

  • Asia Pacific: 4% Constant-currency operating income growth

Coca-Cola is stagnant in the developed nations of North America and Europe.  The company is seeing its fastest growth in developing markets,especially in Africa and Euraisa.

 

Future Growth Plans

Coca-Cola’s stated growth goal is to generate high single-digit currency-neutral earnings-per-share growth.  The company plans to accomplish this goal through 5 key initiatives.  Each of the 5 key initiatives to drive high-single digit currency neutral earnings-per-share growth are discussed in the sections below.  The 5 initiatives are:

  • Simplify Operating Model

  • Expand Productivity Program

  • Focus on Great Brands & Strong Bottling Partners

  • Target Investments that Leverage Global Strengths

  • Provide Local Operations with Clear Goals

 

The Coca-Cola company also provides a clear goal, make emploees to simplify its operation mode. The Coca-Cola company is trying to through refranchising wider 2020 bottles to streamline its business in North America.

 

  • Planning is bringing the future into the present so that you can do something about it now.

                                                                                                                    - Alan Lakein

  • “Choosing a goal and developing a method of strategy to achieve that goal” (Williams & McWilliams, 2010, p.85)

  • “ A management function that involves defining goals, establishing strategies for achieving those goals and developing plans integrate and coordinate activities” (Robbins et al, 2009, p.246)

 

Planning of the Coca-cola company

© 2015 The Coca‑Cola Company. all rights reserved. 'Coca‑Cola', the 'Contour bottle', 'Open Happiness', ‘Coca‑Cola Life’, ‘Diet Coca‑Cola’, 'Coke Rewards', 'Fanta', the 'Fanta' Splash Bottle, are registered trade marks of The Coca‑Cola Company.

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